Diane Richardson


Office Location:
CIR Realty Calgary
130, 703 - 64th Ave. S.E.

Calgary, AB
T2H 2C3


Diane Richardson 

Cell: 403.397.3706

403-397-3706 Email Diane




How to get more showings, sell your house faster & for more money

The photographs of your home are extremely important, so only list with a REALTOR® that uses a professional photographer.


People who have shopped for a home lately understand the impact of quality pictures in effectively marketing a property for sale, especially when looking at listings online. Ninety-eight percent of home buyers who searched for a home online said that photos were among the most useful features of real-estate websites, according to research from the National Association of Realtors (NAR).



Professional House Photos Matter

Professional Photos Matter




 Professional photosgraphs are an important step in marketing your property. You want people to react to the images and take action. When people are searching for homes, they search by price range, location, number of bedrooms and bathrooms. But once they have their list, the visual images become a large and important part of the decision to view and ultimately buy.


As an example, IMOTO, a company that takes photos for both sellers & REALTORS® compared 350 similar listings in the same ZIP code (yes a US company and example but the same holds true in Canadian markets).


Listings that used professional photographs sold 50% faster and 39% closer to the original listing price. A New Orleans statics company found that professional photographs were viewed 118% more than comparable listings without professional photos, that’s a HUGE difference.



Professional Photos Matter

Professional Photos Matter





Professional Photos Matter

Professional Photos Matter



The first image people see is a photo of the exterior of your house, this is what grabs their attention and prompts them to click through to more images that showcase the rest of the house. Make sure it's a good one. If you’re listing your property you should be demanding quality pictures to market your home.





You can see for yourself the difference professional photos make in having a place look its very best. All the above photos are of the same property, I don't think I need to tell you which ones were done by a pro.


And just for fun, check out these really, really bad photos that have been found on MLS systems throughout Canada and the US: www.terriblerealestateagentphotos.com

For a free, no obligation evaluation of your property and details of how I professionally market homes in Calgary and the surrounding communities please email or call 403.397.3706.

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Getting My Calgary Home Ready to Sell


The best chance for selling your property is within the first 7 weeks. Studies show the longer a property stays on the market, the less the seller will net.

Problems with Over-Pricing

  • Reduces number of potential offers
  • Lowers agents response, consequently number of showings
  • Limits qualified buyers and could create appraisal issues
  • Competing homes become more attractive in comparison
  • Wastes money and time for the seller


Buyers are turned off by even the smallest amount of uncleanliness or odour, resulting in a loss of thousands to the seller.

  • Make your home squeaky clean, generating a faster sale and more money as a result
  • Create space by eliminating old junk and clutter. It will make an easier move for you too
  • If you have pets, or a home exposed to smoke or diaper changes, extinguish all odours. Buyers will notice


Top-selling agents will not show your home if both the key and access are not readily available.

  • Have an electronic keybox.
  • Be absent during showings, including pets, allowing the buyer to feel at ease and spend more time.
  • Brighten the home by keeping all lights on, drapes open.
  • Keep all interior doors unlocked and accessible.
  • If you have to stay home during a showing, don't offer information, let the buyer's agent do their job.

Paint and Flooring

Paint is your best improvement investment for getting the greatest return on your money. 

  • Paint when there are chips, exposed wood or it looks faded.
     Paint prices from Homedepot.ca
  • If the carpet is worn, dirty, outdated or an unusual colour, seriously consider replacing it. Buyers don't want to spend the time or money on improvements before they move in... they'll move on. 
    Carpet & Flooring ideas endoftheroll.ca 

Curb Appeal

Your front yard immediately reflects the inside condition of your property to the buyer.

  • Trim any trees or bushes blocking visibility of your home from the street.
  • Grass should be mowed, trimmed and edged.
  • Walkways should be swept or shoveled.
  • Remove all debris and parked cars.
  • Repair any broken or damaged fencing.

Source: http://www.creb.com/Seller_Resources/Getting_Ready_to_Sell/


If you need more information or would like a market evalution on your Calgary home contact me @ 403.397.3706

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Why Isn’t My House Selling?!

So you’re in agony because your house has languished on the market for weeks (maybe even months) and still no bites. Here are 4 reasons that may be keeping the buyers away:

1. Your Home is Overpriced

Sorry, but this is the number one reason houses don’t sell in a timely manner. The truth is that buyers set the value of your home; if they’re not making offers anywhere near the list price (or perhaps not making offers at all) then it’s overpriced.

When you ask an unrealistic price for your property it can set into motion a process that will work against you, let me explain.

There is a “honeymoon period” when it comes to listing real estate for sale; it’s a 2-3 week period when everybody looking in that price range will want to see your house. If it’s overpriced by even as little as 5% it will be duly noted and interest in your property will wane.Effect of Overpicing

For example: if you’ve got a house that really should be priced at $300,000 and it’s listed at $350,000 you’ve committed a number of errors. Firstly you’re trying to compete against houses that actually are worth $350,000 and your house isn’t going to compete well. Secondly you’ve priced out buyers who might have qualified for financing at a more reasonable price. And thirdly even if you manage to find a buyer at your inflated asking price, the property may not appraise at that figure and the financing will fall apart.

And one of the most damaging effects of overpricing your home is if your home remains on the market for too long, agents and buyers start to wonder if there are other, perhaps more serious reasons why it isn’t selling.

2. Your Home Doesn’t ‘Show’ Well

Your home is competing against shiny new houses with their attractive prices, incentives and community amenities; and in Calgary where they seem to build a new house every 15 minutes this is especially so.

Face it: Even the best old house needs a makeover if it hopes to attract a qualified buyer.

The good news is most of the work is cosmetic and relatively inexpensive (if it’s not cosmetic and repairs are needed, they must be done before you list the house anyway). At the very least go through the house and pack away all non-essentials (anything personal or “stuff” that is taking up space). A new coat of paint is the least expensive way to make everything shine and a thorough cleaning of the floors and carpets should be done as well.

Price and condition are the two things that you, as the seller, have control over. You decide how good your house looks and what is a realistic price to ask for it.

3. You’re In a Bad Location

Nothing has a greater effect on your home’s value than its location and unfortunately you have little control over this. There are ways to accentuate the positive and reduce the negative of your circumstances and a good listing Realtor® can help with suggestions in this regard. No matter what you do to reduce the downside of your location you will have to reflect the value of the location in the price. Someone will buy your poorly located property if the price is right.
4. You Have a Lousy Listing Agent

As a real estate agent it pains me to say this but “they’re out there.” Realtors® who mislead, misfire and misbehave. Their bad advice can cost you plenty in time, money and the sheer hassle of keeping your house show-ready all the time.

Don’t let an agent with a high list price talk you into the impossible. As stated before, if it’s overpriced it aint gonna sell! Be realistic about pricing but also ask questions about your agent’s marketing approach.

More than 80% of real estate shoppers are looking online for their next property (and in a highly connected community like Calgary I would say that number is closer to 90%). Your “House For Sale” needs to be all over the Internet. That means an MLS® listing, company website, Realtor® website, syndicated real estate sites, blogs and video blogs, professional photos with floor plans and an ongoing commitment by your agent to make sure that your listing is being seen by buyers.

There may be other factors like market conditions and rapid market changes that can affect the sale of your Calgary property.  However, a good listing agent should be on top of these and be talking with you regularly to strategize on ways to combat them.  If you're Realtor® isn't communicating with on a weekly basis at minimum you're not getting the service you deserve.

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Data supplied by CREB®’s MLS® System. CREB® is the owner of the copyright in its MLS® System. The Listing data is deemed reliable but is not guaranteed accurate by CREB®.
The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.
The trademarks REALTOR®, REALTORS®, and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.